A. Video analytics provide publishers with audience engagement and tracking information, allowing a qualitative way to measure video campaign success. Limelight Video Platform offers a fully comprehensive analytics solution.

A. Analytics can help you answer any number of the following questions:

• Which video is most popular?
• Where did the user find the video?
• From where did the user originate to watch the video?
• Did the user play the video?
• How long did the user watch the video?
• Did the user watch the whole video?
• Did the user share the video?
• Did the user replay the video?
• Did the user e-mail the video?
• Did the user embed the video? If so, where?
• Did the user search inside the video?

A. Analytics tracking is enabled automatically. The Limelight Video Platform player is able to dynamically collect and detect viewership metrics as viewers access your media. The data is then summarized into user-friendly analysis reports and available within your Limelight Video Platform account.

A. Your analytics data can be viewed by navigating to the 'Analytics' tab of your Limelight Video Platform account.

A. A time period can be specified by selecting one of the seven options that are available in the upper right corner of the 'Analytics' tab. Available time periods are 'Today', 'Yesterday', 'This Week', 'Last Week', 'This Month', 'Last Month', and 'All'.

A. Yes. All collected data for videos, channels, and audio files can be graphically displayed. In addition, graphs for multiple channels or videos can be overlayed.

A. A 'play' will be reported for a video each time the video is played by a viewer (including autoplays). A channel play will be reported the first time a video in the channel is played after the channel is set.

Example: A viewer opens a page where a channel is embedded. The player loads and begins to autoplay the first video in the channel. The viewer watches part of the video then selects a new video from the channel. The user then selects 'play' and scrubs ahead to the middle of the video.

• Channel Plays = 1
• Video Plays = 2

A. A 'unique play' is reported when a new viewer plays a video. It represents the total number of unique viewers of a video.

Example: A viewer opens a page and clicks play on a video. A second viewer opens the same page and plays the same video. The first viewer then exits the page and returns to watch the video again hours later.

• Plays = 3
• Unique Plays = 2

A. A 'replay' represents a play of the video after it has finished. A replay shall be counted if any of the following occur:

• A user initiates a 'Replay' by selecting the 'Replay' option following the conclusion of a video.
• A user initiates a 'Replay' of a video while in the same session. NOTE: The user must watch the video to conclusion for it to count as a replay.

Example: A user watches video 1 to completion in a channel then watches video 2. The user then goes back and watches video 1 again

• Num Replays = 1

A. A 'Percent Watched Interval' represents the number of plays as a relative amount of the total video duration. It is the percentage of the video watched by a viewer (ignoring portions of the video that are 're-watched' or scrubbed back to). For example, if a user watches 5 minutes (any 5 minutes) of a 20 minute video then a single 25% play result would occur.

Example: A user watches the first 10 minutes of a 20 minute video. The user then scrubs back to re-watch the first ten minutes. At the end of the 10 minutes the user stops watching.

• 25% Interval = 0
• 50% Interval = 1
• 75% Interval = 0
• 100% Interval = 0

A. The 'Average Time Played' is the total number of played minutes for a video divided by the total number of plays for the video.

A. The Overview report provides an overall summary of user engagement information for your account, including a listing of most viewed videos, a listing of most viewed channels, a listing of the top traffic sources, a listing of the most shared videos, the total number of published media, the total number of plays, and the total viewing time.

A. The Audio report provides comprehensive user engagement information for all audio files (excluding video) in your account. Information that is displayed for each audio file includes: total number of views, total number of views as a percentage, average time played, total viewers, total traffic sources, total replays, total searches, total embeds, and total emails. All data collected can be graphed for trending analysis.

A. The Video report provides comprehensive user engagement information for all videos in your account. Information that is displayed for each video includes: total number of views, total number of views as a percentage, average time played, total viewers, total traffic sources, total replays, total searches, total embeds, and total emails. All data collected can be graphed for trending analysis.

A. The Channel report provides comprehensive user engagement information for all channels in your account. Information that is displayed for each channel includes: total number of views, total number of views as a percentage, average time played, total viewers, total traffic sources, total searches, total embeds, and total emails. All data collected can be graphed for trending analysis.