Open All
General
▶ Q.
▼ Q.
What are video analytics?
A.
Video analytics provide publishers with audience engagement and tracking information, allowing a qualitative way to measure video campaign success. Delve offers a fully comprehensive analytics solution.
▶ Q.
▼ Q.
What kind of information can I learn from video analytics?
A.
Analytics can help you answer any number of the following questions:
- Which video is most popular?
- Where did the user find the video?
- From where did the user originate to watch the video?
- Did the user play the video?
- How long did the user watch the video?
- Did the user watch the whole video?
- Did the user share the video?
- Did the user replay the video?
- Did the user e-mail the video?
- Did the user embed the video? If so, where?
- Did the user search inside the video?
▶ Q.
▼ Q.
How do I enable analytics tracking?
A.
Analytics tracking is enabled automatically. The Delve player is able to dynamically collect and detect viewership metrics as viewers access your media. The data is then summarized into user-friendly analysis reports and available within your Delve Networks account.
Reports
▶ Q.
▼ Q.
What information is displayed in the overview report?
A.
The Overview report provides an overall summary of user engagement information for your account, including a listing of most viewed videos, a listing of most viewed channels, a listing of the top traffic sources, a listing of the most shared videos, the total number of published media, the total number of plays, and the total viewing time.
▶ Q.
▼ Q.
What information is displayed in the audio report?
A.
The Audio report provides comprehensive user engagement information for all audio files (excluding video) in your account. Information that is displayed for each audio file includes: total number of views, total number of views as a percentage, average time played, total viewers, total traffic sources, total replays, total searches, total embeds, and total emails. All data collected can be graphed for trending analysis.
▶ Q.
▼ Q.
What information is displayed in the video report?
A.
The Video report provides comprehensive user engagement information for all videos in your account. Information that is displayed for each video includes: total number of views, total number of views as a percentage, average time played, total viewers, total traffic sources, total replays, total searches, total embeds, and total emails. All data collected can be graphed for trending analysis.
▶ Q.
▼ Q.
What information is displayed in the channel report?
A.
The Channel report provides comprehensive user engagement information for all channels in your account. Information that is displayed for each channel includes: total number of views, total number of views as a percentage, average time played, total viewers, total traffic sources, total searches, total embeds, and total emails. All data collected can be graphed for trending analysis.